 President | NAME: Howard Tenenbaum
DEALERSHIPS: Keyes Motors, Inc.
EDUCATION: University of Colorado.
FAMILY: Married to wife Jodi. Four children.
BUSINESS PHILOSOPHY: "Put your employees first! Work hard to make things better…and bigger will take care of itself. Never take success for granted and understand that it comes with the responsibility of giving back.” | | |
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 Treasurer | NAME: Randy Sopp
DEALERSHIPS: Sopp Chevrolet
EDUCATION: University of Southern California
FAMILY: Married to wife Kitty. Three children. Four grandchildren.
BUSINESS PHILOSOPHY: "To be a good corporate citizen in our Hispanic market area. To give opportunity and educate as many young people possible from our local community." | | |
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 Immediate Past President | NAME: Tom Hoffman
DEALERSHIPS: Puente Hills Chevrolet
EDUCATION: Pasadena City College
FAMILY: Married to wife Kathy. Two children.
BUSINESS PHILOSOPHY: Be honest and give employees a great environment in which to work. Agood place to do business. | | |
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 Director | NAME: Bert Boeckmann
DEALERSHIPS: Galpin Ford, Galpin Lincoln-Mercury/Jaguar, Saturn of the Valley
EDUCATION: Hoover High School, University of Southern California.
FAMILY: Married to wife Jane. Five children: LaVerne, Denice, Brett, Brad, and Beau. Five Grandchildren: Amie, Blake, Brandon, Brooke, and Jacob.
BUSINESS PHILOSOPHY: Bert Boeckmann has established himself as a hero in the automotive industry by creating one of the most successful dealership groups in the country through hard work, unstinting service to the community and deep religious faith. | | |
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 Director | NAME: David Ellis
DEALERSHIPS: David Ellis Chrysler Jeep
EDUCATION: University of California, Los Angeles
FAMILY: Married to wife Janet. Three children.
BUSINESS PHILOSOPHY: "To provide our customers with a shopping, buying, service and ownership experience that consistently satisfies each individuals needs and exceeds their expectations in a comfortable, supportive, and friendly environment." | | |
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 Director | NAME: Dave Farguson
DEALERSHIPS: Center BMW
EDUCATION: California Polytechnic State University, San Luis Obispo
FAMILY: Married to wife Christine. Two children.
BUSINESS PHILOSOPHY: "We work hard. Use available technologies. Treat each other and our customers with respect, and have fun." | | |
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 Director | NAME: John Hawkins
DEALERSHIPS: Great Metro Auto Group
EDUCATION: Spanish Fork High School (Utah); Brigham Young University (B.A., M.B.A.)
FAMILY: Married to wife Rebecca. Eight children: Hillary, Helena, Bradford, Heidi, Heather, Hallie, Corbin, and Haylin.
BUSINESS PHILOSOPHY: “Integrity, genuine concern and great service generate happy customers; there is no substitute.” | | |
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 Director | NAME: Peter Hoffman
DEALERSHIPS: Sierra Autocars (Honda, Chevrolet, Pontiac, Oldsmobile
EDUCATION: La Salle High School; University of Notre Dame (BSin Aerospace Engineering); UCLA(MS in Quantum Electronics): UCLA(Juris Doctorate).
FAMILY: Married to wife Toni. Two children: Brian and Leah.
BUSINESS PHILOSOPHY: “Good information is more important than ever. Listen to your customers. Pay attention to your competitors. Having the right information at your fingertips is vital for 21st Century success.” | | |
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 Director | NAME: Mike Mayberry
DEALERSHIPS: Mayberry Lincoln-Mercury
EDUCATION: Graduated from California State University Northridge in 1972 with a degree in business management.
FAMILY: Born in 1949 in Atlantic Iowa and moved to California in 1952. Mike has three grown children. His two oldest children live in San Diego and work in the pharmaceutical field, and his youngest son is a Junior at University of Arizona. He has been married for 25 years to Barbara (Bobbi). Mike's father started the business in 1960 and retired in 1973. At that time Mike and his brother became invested owners and operators.
BUSINESS PHILOSOPHY: Mayberry's philosophy is "to treat all of our customers as family and to treat all of our employees fairly. We pride ourselves in honesty in every aspect of our business." | | |
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 Director | NAME: Tim Smith
DEALERSHIPS: Bob Smith BMW (President), Bob Smith Toyota (partner)
EDUCATION: Loyola High School, Santa Clara University
FAMILY: Married to wife Judy. Three children: Patrick, Anne, and Catherine.
BUSINESS PHILOSOPHY: “To provide people with the best possible experience in their purchase and ownership of automobiles.” | | |
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 Director | NAME: John Symes
DEALERSHIPS: Symes Cadillac/LandRover, Symes Toyota of Pasadena
EDUCATION: Arcadia High School; University of Oregon; General Motors Institute.
FAMILY: Married to wife Susan. Two children.
BUSINESS PHILOSOPHY: “Approach every customer as though you will be doing business with them for life. Focus on your customers’ needs and change as they change.” | | |
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 Director | NAME: Gerald Thomas
DEALERSHIPS: Thomas Acura
EDUCATION: San Pedro High School; University of Southern California.
FAMILY: Married for 33 years to wife Janet. Five children and three grandchildren.
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 Executive Director | NAME: Charlie Gill
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 Executive Assistant Community Liason | NAME: Shirley Aldana-Schwarz
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